Join Ruta Sudmantaite (Former Marketing Director, Clear Review), Jenn Vogel (VP of Marketing, VoxPopMe), Dan Greenall (Marketing Director, Sorted) hosted by Mercia’s Stephen Johnson, Investment Manager here at Mercia, for a topical discussion centred on the future of the SaaS funnel.

This very experienced panel of marketers will be discussing the different lead generation approaches and where they have seen them most effectively used for the maximum effect, the positive and negative results, the type of business they feel each approach would suit, and the key metrics you should track to know whether an approach is working.

Register for Mercia’s upcoming events here

In this panel discussion we had the privilege of three speciallist panellists within the B2C sector, Rachel Swann (Commercial Director at PureClarity), Rachel Jones (CEO at SnapDragon) and Dan Brookman (CEO at Airship & Toggle), all hosted by Mercia’s Ishaan Chilkoti, Investment Director on the VCT fund.

The panel covered a wide-range of current ecommerce topics including how to avoid being scammed online, new consumer habits, regional recovery, online security for your business and the future of the high street.

Register for Mercia’s upcoming events here

As lockdown restrictions begin to ease and offices slowly begin to open, what does the future look like for the office and its people?

Join Vincent Efferoth (Co-founder & MD, Noveltea), Janet Grant (Leadership Coach, The Better People), Paul Chamberlain (Partner, JMW Solicitors) and hosted by Victoria Bond (Director, Space HR), as they discuss what they think the ‘new office’ will look and feel like.

The panel discussed:

• The return of furloughed people
• Fears and thoughts of leaders and the returning team
• Considerations as CEO/MD
• What the future working week may look like
• Employer vs employee expectations

Register for Mercia’s upcoming events here

Join current Olympic gold medalist and INEOS Grenadiers cyclist Owain Doull, former England and Manchester United goalkeeper Siobhan Chamberlain, former Sale Sharks and England rugby player Steve Hanley and double world champion rower Dr. Paul Mattick, as they discuss how their sporting careers have helped shape who they are today, and how ‘The Marginal Gains’ they experienced in sport have impacted their business mindsets.

Register for Mercia’s upcoming events here

What do you need to build a strong finance team? How does the FD align with the CEO?

In this panel discussion we’ve asked the experts to tell us what you need to set up and build your finance team for the future success of your business.

The experts will cover a wide-range of topics including:

• Working with your VC/bank
• How you can draw on the experience of the CEO/MD
• Where to go to seek out the knowledge and experience
• Preparing for exit

Join Edward Knighton (former CFO of YO! Sushi), James Roach (MD, Headstar), Sue Moul (Interim FD) and Sarah Hex (Business Development Manager, Mercia) and find out more.

Register for Edward Knighton’s CFO webinar here

The green transition is becoming an important movement across the UK, and the driving forces are the many tech companies whose missions are making a difference to our regions, our carbon footprint and more importantly, our health.

Join Sarah Ellerby (Nova Pangaea), Dan Martin (Elmtronics), James Quinn (Faradion) and Dr Chiraz Ennaceur (CorrosionRADAR) – four Mercia portfolio companies – who are at the forefront of making a difference with their tech.

As well as discussing the positive impact their respective businesses are having on the environment, the panel delve into the businesses that are starting to embrace more green practices, the sustainable impact and what the future holds for the green transition movement in the tech sector.

They will also seek to encourage others to start their journeys or scale their business by sharing their growth stories.

Over the last 11 months, the lockdown restrictions that were brought in to control the spread of coronavirus, have only seemed to have provided a major boost to the video game industry.

In this panel discussion, listen to first-hand accounts of some of the most influential gaming and digital companies based in the UK, as they discuss the current gaming and digital trends, how investment has helped take their companies to the next level and what the future holds for the sector.

Hosted by Mercia‘s Will Schaffer and Alison Dwyer, joining them for this discussion are Bob Makin (CEO & Co-founder at SockMonkey Studios), Claire Ralley (CCO, Genba Digital), Julie Parmenter (CFO, nDreams) and Geoff Phillips (CMO, Equiwatt).

We were joined by experts Nick Wildgoose, Nigel Miers, Andy Collier and Haider Mawji in this discussion, where the panel outlined what lies ahead for the future of the Financial Director and Chief Financial Officer role in 2021 and beyond.

The panel share decades of experience, whilst covering key topics such as managing costs, cashflow and challenging whether you have the data and technology to help you manage in an increasingly risky world, one where only those that are agile will survive.