| Financial perspective | Customer perspective | Internal perspective | Learning & growth perspective |
|---|---|---|---|
| Drive portfolio growth and shareholder returns | Establish Mercia as the go-to provider for regional finance | Continuous improvement and scalable systems across the Group | Hire and develop the best people, enabling individual and company aspirations to be exceeded |
| Manage costs efficiently to minimise Group net expenses | Establish the Mercia Platform offering more than just funding | Transparent communications in everything we do | All employees to view Mercia as an inspiring, inclusive and engaging workplace |
| Optimum funds under management | Provide best-in-class customer experience from enquiry to exit | Compliance underpins everything we do | Create best-in-class policies and processes, enabling clarity, consistency and continual improvement |