Mercia EIS Funds

VirtTrade powers revolutionary new Premiership Rugby digital trading card collection

[Photo credit: Bob Bob, Flickr.com]

Premiership Rugby Ltd and VirtTrade Ltd have announced the launch of a new digital trading card collection for the 2015 -16 season, which will feature the players from each of the 12 Aviva Premiership Rugby clubs.

SCRUM launches on both iOS and Android. Containing more than 2000 individual cards, the collection will feature an assortment of different card sets, bios, social feeds, action highlights and specials. Certain cards will continually update game-time statistics for each round of Aviva Premiership Rugby throughout the season, as well as feature full-season stats for each player.

Collectors will also be able to trade cards without restriction, meaning no limit to the amount of cards that can be offered in a swap deal. As the season progresses, the capabilities of the technology will be amplified to offer collectors a significantly enhanced and unique user experience. SCRUM will be the first ever digital rugby collection and launches at a time when the sport has been buoyed by its most successful World Cup.

Dominic Hayes, Commercial Director, Premiership Rugby Ltd, said:

"We are delighted to partner with VirtTrade as one of the first major sports to take advantage of the technology, which offers a platform allowing fans from all clubs to participate in this collection. We have been especially impressed by the vision of the company and the multitude of benefits its platform will bring to Premiership Rugby, the clubs and the fans in terms of new ways to meaningfully engage one another."

Ross Walker, Chief Commercial Officer, VirtTrade Ltd, said:

"We are pleased to have signed with Premiership rugby, who from the outset understood the commercial capabilities the technology brings and the importance we place on delivering a first rate fan engagement platform. Our vision for what a second screen fan experience could represent will become apparent over the coming season."