James joined Mercia as an Investment Manager at the end of 2021, having spent the previous three years making early-stage investments for a consumer-focused fund, KM Capital. Based in Manchester, James is responsible for sourcing and completing investments as well as portfolio support

Previous experience

James qualified as a Chartered Accountant in 2018, training in Audit followed by Corporate Finance before entering the Venture Capital industry. He specialises in anything relating to consumer and retail.