About

Joining Mercia in May 2021, Abbie-Lee supports the wider marketing team under the guidance of Head of Marketing and Communications, Alison Dwyer and manages their Inbound Marketing strategy. Abbie-Lee is based at Mercia’s Manchester office.

Previous experience

Abbie-Lee has extensive knowledge of the Inbound methodology, helping to create a client-centric approach through a proven framework for multi-channel marketing. She began her career working in the technology sector, delivering pan-European marketing strategies for SaaS vendors and was recognised in 2019 on PCR’s 30 under 30 list as one of the industry’s most influential leaders.

 

About

Joining the Manchester office as Digital Content Manager under the guidance of Head of Marketing and Communications, Alison Dwyer, Lee manages Mercia’s digital and content strategy. Lee is also a member of the Mercia O2 Committee – offering the benefits of diverse opinions, ideas and points of view.

 Previous experience

Lee has vast experience and knowledge in content production and ideation. He began his career as an editor with Manchester’s Channel M TV station, before producing content around the globe for World Rugby; culminating in reporting at the 2011 World Cup in New Zealand. A move to Manchester City Football Club in 2011 saw Lee take on some of the club’s most ambitious and ground-breaking digital campaigns, initiatives and projects to date. A move down the M62 in 2018 to Liverpool Football Club saw his work being industry recognised when the Digital team won the ‘Best in Football Media’ award at the Football Business Awards in 2019.

 

About

Sarah joined the Group in 2018 and has over 20 years’ banking experience. As Business Development Manager across the North of England, she is passionate about supporting small and medium-sized businesses and helping them to achieve their growth ambitions and fulfil their potential.

Previous experience

Prior to joining the Group, Sarah has worked most recently with Santander Business Bank as a head of business development, with previous roles within RBS Commercial Bank and HSBC, throughout Yorkshire and the North West. She is experienced in lending to the SME sector across a range of sectors and supporting fast-growth businesses, and most recently successfully establishing the business development strategy for a team of lending and banking directors.

sarah.hex@mercia.co.uk

About

Joining Mercia in August 2019, Alison heads up marketing and communications, responsible for charting the direction of the company; creating and leading the strategy behind Mercia’s communications and the evolution of its brand.

Alison is also a member of the Mercia Knowledge Committee.

Previous experience

Alison has led marketing and communications teams both in-house and agency-side across multiple sectors and countries for several global brands. But her 20+ years’ experience has been best spent working with fast-growth businesses with audacious objectives and exceptional products and services. Focused on delivering the best internal and external communication outcomes across many categories including professional service, financial services, government and technology, Alison is as much commercial strategist as prolific story teller.

alison.dwyer@mercia.co.uk