b'Our strategyFirst choicefor investees, investors and employeesOur vision is to become the leading manager of regional growth funds and the leading provider of regional capital to growth SMEs with modest capital needs.Building a sustainable businessScale, profitability and investment returns Our strategy is simple: we are growing our assets under management to make our business consistently profitable and we are working with our portfolio companies to deliver cash returns to fund our direct investment portfolio.14 Mercia Asset Management PLCAnnual Report and Accounts 2020'