b'wwwwStrategic report Governance Financial statementsVideofeedbackplatform Voxpopme is a video feedback platform that has reimagined the way organisations connect with consumers, customers and employees by facilitating the capture and analysis of video feedback at scale.Its a hugely exciting time for video.Rapid run rate It has become the pre-eminent medium The business has demonstrated rapid growth infor communication in all walks of life both the US and Europe, with recurring revenueswhich is driving the ever-increasing having increased over 450% since initialdemand for video feedback at the investment. Customers include many of theworlds leading brands. Leaders in worlds best-known consumer brandsKimberlyevery part of every business want to Clark, Unilever, Mars, Mondelez, and AB InBev. see, hear and understand the people about whom they care most. Through With investment from Mercias balance sheetreal-time video feedback, Voxpopme and venture funds in September 2019,gives them the tools they need to build Voxpopme illustrates the synergies betweenconnections and empathy, helping to the funds, even prior to the acquisition of make great decisions every day.the VCT fund management business in December 2019. Dave CarruthersFounder & CEO, Voxpopme.Mercia Asset Management PLC 37Annual Report and Accounts 2020'