We provide venture, private equity or debt finance to regional businesses with growth ambition.
Providing the best possible support to our portfolio businesses and partners.
Striving to be the first choice for our investors, investees and colleagues.
The dedicated home of Mercia’s exclusive portfolio interviews, deep-dive blogs, insightful podcasts and educational webinars; all delivered by business leaders and industry experts.
Discover more about our Group including our approach to corporate governance and driving shareholder value
Business Description
Avid Games has developed a platform that enables the creation, distribution and sale of digital trading cards in native mobile apps, enabling fan engagement and content monetisation.
Rationale for Investment
Having built the core platform, commercialising a scalable solution and attracting IP owners, changing the way branded collectible trading cards are digitised, published and traded
Tim Christian – Executive Chairman
Paul Mayze – Managing Director
© 2022 Mercia Asset ManagementWebsite by 438