Proactive specialist asset management
We provide venture, private equity or debt finance to regional businesses with growth ambition.
Mercia Asset Management PLC, including its fund management subsidiaries, is committed to keeping your information private and being transparent about our dealings with your personal data.
As an existing or prospective investor, investee, associate or job applicant of Mercia, there are many ways you can use the services we offer, some of which require you to share your personal data with us.
You can navigate to the relevant sections of the policy by clicking the links below:
For the purposes of the General Data Protection Regulation and any other applicable data protection laws in force in the UK from time to time, the data controllers are Mercia Asset Management PLC (No. 09223445), along with our group companies Mercia Fund Management Limited (No. 06973399), Enterprise Ventures Limited (No. 03249066) and EV Business Loans Limited (No. 05566789) (“Mercia”, “we”, “us”, “our”). This means that we decide why and how your personal information is used.
For the purposes of data protection these entities operate as a Group and all governed by this same policy in their dealings with your personal data. The Group Compliance Director acts as the Data Protection Officer for all the entities within the Group and can be contacted by emailing firstname.lastname@example.org. For the avoidance of doubt, this means that if you contact us through this email in relation to the records we hold about you, you are in effect contacting all the entities listed above.
Mercia Asset Management PLC and Mercia Fund Management Limited are based at our Henley-in-Arden office and Enterprise Ventures Limited and EV Business Loans Limited in our Preston office. You can find the contact details for these entities and our other group companies on our Website here.
By “your information”, “personal data” or “personal information”, we mean information about you (or others acting on your behalf, such as your financial advisor or executor) from which you or that individual may be identified.
The categories of information we collect about you depend on the relationship you have with us. Please select your relevant category from the section “Specific information about your data” below.
We will let you know at the point of collecting your information whether this is optional, or whether it is necessary for you to provide this information to meet certain statutory or contractual requirements. If the latter and you do not wish to provide us with this information, this may limit the services we are able to provide you.
We may collect, store or transfer a variety of personal information from you directly when you:
We may also receive your personal information from other sources such as:
We will only use your personal data if we have a permitted lawful basis to do so. Generally we collect your personal data because is it necessary for:
We may also rely on your consent to use your personal data for marketing purposes (see “Marketing communications” below).
The purposes for which we use your personal data differ according to your reasons for engaging our services. Please select your relevant category from the section “Specific information about your data” below for further details of why and on what grounds we process your data.
Regardless of your status, we will generally process your information for:
We may rely on your consent to use your personal data for marketing purposes. This means that:
You can withdraw your consent to marketing at any time by clicking the “unsubscribe” button at the bottom of each marketing email you get from us or contacting us using the details in the “Contact us” section below.
However, if we have collected your contact details in connection with another purpose or under another lawful basis (e.g. to provide certain contractual services to you), we may still be permitted to retain your data for those alternate purposes after you have withdrawn consent for marketing purposes. Additionally, withdrawing your consent may mean you are unable to receive certain further Services from us and it may not always be possible to remove your personal details from existing promotional materials before you withdrew your consent (e.g. if the materials have already been distributed in hard copy).
When we communicate with you it will be from either or both of Mercia Asset Management PLC, or Mercia Fund Managers, which is the collective brand name used for our group companies.
Please click the relevant headings below to see more specific information about the personal data that we collect about you, our purposes for collecting this data and our legal grounds.
Generally your information will only be used by Mercia and its group companies, and will not be shared with other third parties (particularly for marketing purposes) without your prior written consent, except where we are required to do so to meet legal or regulatory requirements. All Mercia group companies maintain the same levels of data protection, confidentiality and security.
However, we might occasionally need to share this data with other parties to deliver the required service to you or to comply with our legal obligations. These include third parties who are:
We keep your data for as long as it’s necessary to meet the relevant purposes for which we’ve collected your data, including for the purpose of satisfying any legal, accounting or reporting requirements.
To determine the appropriate length of time for holding your data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm, from unauthorised use or disclosure of your personal data, the purpose for which we process your data and whether we can achieve those purposes through other means, along with the applicable legal requirements.
We will process your personal data within the European Economic Area (“EEA”) as far as possible. However, some of the external parties we work with to provide our services to you are based outside of the EEA. In particular, some of our database providers are based in the USA and your personal data may need to be transferred there.
We ensure that where such international transfers are needed, these will be made subject to appropriate safeguards as required by data protection laws to ensure a similar degree of protection is afforded to your personal data. Such measures include the use of EU Commission approved standard contractual clauses or using organisations certified under the Privacy Shield framework (as at the date of this Policy Bamboo HR LLC). You can request copies of any model clauses currently in use for transferring your data outside of the EEA by contacting us at the details below or view the list of Privacy Shield participants here.
Under certain circumstances, you have rights under data protection laws in relation to the personal data we hold about you. You can request to:
You can make all such requests via emailing: email@example.com
Please note that in respect of all these rights we reserve the right to refuse your request based on the exemptions set out in the applicable data protection laws.
If you have any concerns about how we handle your data, please contact us. If you are not satisfied after we’ve tried to resolve your issue, you’ll be entitled to lodge a complaint with our data protection regulator, the Information Commissioner’s Office (ICO). Please see the ICO website for further details, www.ico.org.uk
Our site may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these will have their own privacy policies which should be checked before you submit any personal information through them. We are not in control of, and do not accept any responsibility or liability for these policies or any third party website linked to the Website.
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