Mercia EIS Funds

Cloud-based digital logistics platform secures further funding from Mercia Fund Management

A Midlands-based digital logistics platform that bridges the gap between publishers and resellers of video game content, plans to scale up after receiving a growth investment boost of £400,000 from early-stage technology investor, Mercia Fund Management.

Since Mercia’s last investment in August 2016, GENBA Digital Limited has continued to make commercial progress and developed partnerships with high-profile AAA publishers and well known digital e-tailers on a global basis.

GENBA, a digital supply chain services business, focuses on delivering a comprehensive suite of services and tools to enable the secure delivery of digital content and codes in the video games market.

New development features have also been added to the main platform, including further automation, key stock management, real-time reporting and analytics.

With this latest funding, GENBA intends to hire nine new employees to support with the operational and financial functions of the company, as well as the strategic development of the platform and its services.

GENBA’s current team has just moved to new offices in Leamington Spa, Warwickshire, to make space for its expanding team.

The business was founded by Claire Ralley and Murray Rigluth, who are both veterans of the UK gaming industry with experience spanning licensing, partnerships, systems design and security.

CEO and co-founder of GENBA Claire Ralley said:

“We are delighted to have completed a further round of funding with Mercia Fund Management, it’s great to find an investor who shares the strategic vision of GENBA and is willing to go the extra mile to make it happen. We have seen unparalleled year on year growth and are determined to push even harder in the evolution of our journey.”

Mike Hayes, Investment Director and Head of Digital Entertainment at Mercia Fund Management, said:

“GENBA represents a strong investment opportunity for Mercia and we are looking forward to supporting the company as we continue to diversify our Digital & Digital Entertainment investment portfolio. We remain highly confident in both Claire and Murray as well as the significant market opportunity that the company is addressing.”