We use cookies on our website, which amongst other things, help us to improve your experience of our website and to ensure that it performs as you expect it to. Cookies are text files containing small amounts of information, which are downloaded to your computer or mobile device by websites that you visit. They can improve your experience of using a website, for example, by remembering your preference settings and tracking your use of a website so that it can be improved to meet your needs.

Websites must get consent to send cookies to your computer or mobile device unless the cookies are strictly necessary to provide services to you.

The tables below explains what cookies we use on our website, why we use them and whether they are strictly necessary or another type of cookie e.g. “performance” cookies. We also state in the tables whether a cookie is a “persistent” or “session” cookie. The difference is that:

  • Persistent cookies remain on your device between browsing sessions. They are activated each time you visit the website that created that particular cookie. For example, where a “persistent cookie” is used on a website to remember your log-in details, you will not need to enter those details each time you visit that website.
  • Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when you open the browser window and finishes when you close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Some of the cookies listed below are those set by our own website when you visit www.mercia.co.uk. However, we also have cookies on our website that are set by third parties – not Mercia Asset Management. To have Vimeo videos embedded on our website, Vimeo places cookies under the domain player.vimeo.com. For more information about your privacy while watching a Vimeo video on our site, see https://vimeo.com/cookie_policy

Strictly necessary cookies

Strictly necessary cookies are essential to enable you to receive a service on a website. For example, cookies to operate online shopping baskets, do your internet banking or to comply with the law (e.g. such as to keep your information safe). We would not be able to operate our website without using the “strictly necessary” cookies listed below.

Cookie Name Purpose Persistent/Session More information
CSRF protection csrftoken Verifies that form submissions on the site are initiated by the user and not a third party Persistent Information on cross-site request forgery attacks and how cookies can be used to prevent them

Performance cookies

Performance cookies collect information about how visitors use a website, for instance, which pages visitors go to most often and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. Any information collected by these cookies is anonymous. We only use such information to improve our website.

Cookie Name Purpose Persistent/Session More information
Google Analytics _ga
_gid
_gat
These cookies are used to collect anonymous information about how visitors use our site. We use the information to compile analytical reports which help us improve our website. The cookies collect information such as the number of visitors to our website, how they arrived there (e.g. directly from the internet or through linking from another website) and tracking which webpages they visited. Persistent Click here for an overview of privacy at Google

Targeting

We do not use targeting cookies on our website.