Business Description

Faradion is a developer, licensor and supplier of sodium-ion battery materials that can offer higher performance, improved safety and lower cost when compared to lithium-ion batteries.

Rationale for Investment

Commercialising its sodium-ion battery technology by working with licensees and manufacturers to address the global demand for stationary energy storage and electric mobility solutions.

www.faradion.co.uk

Intechnica

A digital performance company, with accelerated revenue, winning clients winning new clients for its bot management product, Netacea. Its virtual waiting room product for e commerce businesses has also gained traction winning deals with major national retailers.

Netacea was identified by Forrester as “leading the pack” in the sector.

Voxpopme

The business has demonstrated rapid growth in both the US and Europe, with recurring revenues having increased over 450% since initial investment. Customers include many of the world’s best-known consumer brands – Kimberly-Clark, Unilever, Mars, Mondelez, and AB InBev. With investment from both Mercia’s balance sheet and the Northern VCTs in September 2019, Voxpopme illustrates the synergies between the funds even prior to the acquisition in December 2019.

Clear Review

Clear Review is a SaaS business providing HR management tools. HR technology remains an exciting sector indicative of the overall momentum of Clear Review, passing its key revenue milestones in annual recurring revenue in December 2019,

Mercia first invested in Clear Review in 2018 through its managed funds and provided an initial £0.5million direct equity investment alongside co-investor Albion VCT in June 2019.

Business Description

Voxpopme is a developer and provider of a video analytics platform, enabling brands to capture, analyse and share video content for market research and customer experience insight

Rationale for Investment

Growing sales and developing new data analytics products, building a leading video data analytics business in market research and customer experience in the UK and internationally

www.site.voxpopme.com

Business Description

Intelligent Positioning is a provider of a search intelligence and search engine optimisation (SEO) analytics platform, offering customer and market business intelligence to global brands

Rationale for Investment

Commercialising the SaaS platform for marketing intelligence, enabling global brands and marketing communications agencies to monitor real time search rankings to inform decision-making

www.pi-datametrics.com

Business Description

Intechnica is a developer of Netacea, a SaaS platform for web traffic and bot management as well as a leading provider of IT consulting services to improve web performance and resilience.

Rationale for Investment

Building on a stable consulting business and client base, the opportunity to build a SaaS business by providing intelligent web traffic, bot management, virtual waiting rooms solutions.

www.intechnica.com

Business Description

Soccer Manager develops and publishes mobile games where players manage football teams and compete against each other. It also provides an online gaming platform and forum

Rationale for Investment

With a recognisable brand and following, the opportunity to address the games market by offering a popular genre of mobile games across multiple platforms (iOS, Android, Steam)

www.soccermanager.com

Business Description

Avid Games has developed a platform that enables the creation, distribution and sale of digital trading cards in native mobile apps, enabling fan engagement and content monetisation.

Rationale for Investment

Having built the core platform, commercialising a scalable solution and attracting IP owners, changing the way branded collectible trading cards are digitised, published and traded

www.avidgames

Business Description

nDreams is a developer and publisher of content for virtual reality platforms. It creates its own games and experiences and develops VR entertainment solutions for third party companies

Rationale for Investment

VR is set to become one of the fastest growing entertainment genres over the next decade and nDreams is one of the best global developers of interactive VR entertainment in the world

www.ndreams.com