Troo is an energy benchmarking business, which provides a platform for firms looking to switch energy supplier.
Can you describe your early career before taking over as director of Troo?
I have over 10 years’ experience within the energy industry. I started out as an Account Manager at EIC, an energy consultancy in the Midlands, followed by heading up the Relationship Management team there. I managed over 200 high–profile Industrial and Commercial clients, including large manufacturers and retailers. My role allowed me to oversee all client services including account management, delivering fixed and flexible procurement solutions and supporting clients with energy assessment schemes.
Most recently before Troo, I was Commercial Manager in the Partner Channel at Utilitywise PLC, where I managed partner relationships with the likes of Chambers of Commerce around the UK.
Why did you choose Mercia as your investment partner and how easy was the investment process?
We chose Mercia as they have a great reputation with investing in and supporting start-up businesses. The calibre of the management team namely Ian Wilson and Jan Oosthuizen also heavily swayed our decision to partner with Mercia. Ian has a long-standing reputation in the industry and region for supporting growing businesses. Jan also was extremely insightful and helpful throughout the entire investment piece, which made for a smooth and stress-free process.
What’s your vision for the business in the next few years?
Continued growth and expansion to our Troo team and customer base. We want to help as many businesses as possible to pay a fair price for their energy. We are making great strides in getting our message out there on how different we are in the energy industry, but we need to increase our profile nationwide in order to do that. We are investing more in marketing in order to raise awareness on our ethical and transparent way of working. This is no mean feat and will take time, but we are making great progress, especially with the support of Mercia behind us.
What value has Mercia added post investment?
Mercia’s support has been incredible post investment. Jan Oosthuizen is an observer on our Board and contributes to our present and future plans with constructive advice and counsel. We always know he is at the end of the phone too, which is very reassuring. When Mercia invest in a company, it certainly isn’t just about the financial element, they are with you every step of the way to ensure the business’ success.
What would be your “if only” piece of advice to anyone considering investment?
To find an investment partner that is a good fit for you and your business, who you can see yourself working with for years to come. You need a partner who is in it for the long haul and by your side every step of the journey.