Mercia Asset Management PLC (AIM: MERC), the proactive, regionally focused specialist asset manager, has completed a £2.0million direct investment as part of a £7.5million syndicated funding round into Birmingham-based software company Voxpopme Limited (“Voxpopme”).
Julian Viggars, Chief Investment Officer of Mercia Asset Management PLC said: “Voxpopme is enjoying rapid revenue growth built from both domestic and US sales. The company is recognised as a leader in the agile qualitative research market. The company’s reputation across multiple industry sectors is particularly impressive, and we are delighted to welcome two new high-profile third-party investors to Voxpopme’s share register.”
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