Jonathan works on Mercia’s VCT investment team, focusing on making Series A investments into promising consumer and B2B software startups and supporting the portfolio.

Previous experience

Prior to joining Mercia, Jonathan spent three years working at Google in the UK and Ireland, supporting high-growth seed-stage businesses with go-to-market strategy and execution – covering product, digital marketing channels and branding. Prior to that, he founded and scaled his own VC-backed direct-to-consumer business, The Drop, which aimed to address the many problems of fast fashion with a new and disruptive made-to-order model.