Eldad Sotnick-Yogev is a natural advisor who focuses on adding value through better execution. He’s sharing the foundations of ‘Performance Marketing’.
With 20 years’ experience leading performance marketing teams as well as paid, owned and earned strategies for global and local clients, you’ll learn from a motivating and methodical practitioner, and team leader.
His experience includes Mindshare Worldwide, Neo@Ogilvy, DigitasLBi, establishing globally the performance analytics standards and operations for Huawei, and in-house digital marketing for a Top 5 UK B2B SaaS company.
Eldad covered the following topics in this fascinating webinar:
• Context – today’s landscape
• What is Performance Marketing and the necessary skills
• The disciplines
• Types of campaigns
• What data should be enabled
• KPIs & reporting
• Traditional vs Ideal digital supply chain
• Agency vs In-house