Sales strategy and tactics

As a founder, you will quickly learn the challenges of familiarising yourself with ever-shifting market conditions, fending off your competitors and continuously optimizing your sales approach to meet evolving customer needs.

Using the resources below, founders will have everything they need to be able to perfect their sales strategy and outperform their competition.


  1. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge – The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
  2. Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of by Aaron Ross and Marylou Tyler – Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to
  3. The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi – This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience.


  1. 22 Best Sales Strategies, Plans, & Initiatives for Success [Templates] by Hubspot – Discover sales strategy examples, templates, and plans used by top sales teams worldwide.
  2. Sales strategy: The ultimate guide with examples and templates by Pipedrive – In this guide, Pipedrive helps you build the foundations of a strong sales strategy so that you can meet your targets and close deals at a higher rate.
  3. Sales Strategy Guide: 5 Steps to More Efficient Selling by Salesforce – Salesforce shares why a sales strategy matters and how to build one, step by step.


  1. Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy by Harvard Business Review – When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering. This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy.
  2. 20 Strategies For Increasing Business Sales In A Tough Economy by Forbes – In this article, 20 Forbes Business Council members offer their best tips on how business leaders can increase sales in a difficult economy.
  3. Example of sales strategy for start-ups and small businesses by British Business Bank – It doesn’t matter how great your products or services are, how competitive your prices or impressive your brand, if you don’t make enough sales your business could fail. In this article, British Business Bank highlights how to create a winning sales strategy for your small business.


  1. State of Sales Report by Salesforce – Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals.
  2. Future of B2B sales: The big reframe by McKinsey & Company – The new era of B2B sales is upon us and sales leaders are quickly making moves to adapt. McKinsey & Company spoke with 50 global leaders to learn their game plan—and this is what they heard.
  3. 2024 Sales Trends Report by Hubspot – Unlock the future of sales and get ahead of 2024 trends with this comprehensive report from HubSpot.


  1. The Sales Evangelist Podcast – The Sales Evangelist podcast is dedicated to helping sellers learn new sales strategies, simply the selling and eliminate the confusion.
  2. Make it Happen Monday Podcast – John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
  3. Advanced Selling Podcast by Bill Caskey and Bryan Neale – The longest running sales podcast in podcast history, hosted by Bill Caskey and Bryan Neale.

Armed with the above resources, founders can build a masterful sales approach that propels their business’ growth trajectory to new heights.