Sales training and performance

Unleashing your true sales potential is an ongoing journey that requires dedication, continuous learning and the right mindset.

The below collection of resources will serve you a solid foundation for sourcing the right sales training and maintaining peak performance, providing invaluable insights and practical techniques to elevate you and your teams skills to a new level.


  1. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson – Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
  2. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes – The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material.
  3. The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi – This book encapsulates author Trish Bertuzzi’s three decades of practical, hands-on experience.
  4. SPIN®-Selling by Neil Rackham – SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.


  1. The 36 Best Sales Training Programs for Every Budget and Team by Hubspot – Discover the most effective sales training programs for you and your sales team.
  2. Sales training: Create the perfect training program for your team by Pipedrive – Want to train the rest of your team? This guide by Pipedrive tackles the common challenges when building a sales training programme, as well as including tips on how to do it well.
  3. The Best Sales Training Manual & Onboarding Template for New Hires by Hubspot – In this guide, Hubspot gives you tips to creating a comprehensive sales and onboarding manual for your sales team.


  1. 15 Business Leaders Share Their Most Effective Sales Training Techniques by Forbes – In this article, 15 members of Forbes Business Development Council share their favourite techniques for sales training.
  2. 13 Winning Sales Training Techniques by Forbes – In this article, 13 members of Forbes Business Development Council provide the most effective sales training techniques to use in business.
  3. 7 Valuable Sales Training Techniques, According to Real Sales Leaders by Hubspot -Training sales reps can be as challenging as it is necessary. Hubspot asked sales leaders to share the methods they use to bring new salespeople up to speed.


  1. Advanced Selling Podcast by Bill Caskey and Bryan Neale – The longest running sales podcast in podcast history, hosted by Bill Caskey and Bryan Neale.
  2. Sales Success Stories by Sales Success Media – Hear the secrets of world class sales professionals.
  3. Sell or Die Podcast by Jeffrey Gitomer – Best-selling author Jeffrey Gitomer and sales expert Jennifer Gitomer discuss the art and science of selling with the top leaders in sales, business, marketing and personal development.


  1. HubSpot Academy Sales Training by Hubspot – Transform your sales process to match the way modern buyers shop.
  2. Pipedrive free Sales Pipeline Course Ebook by Pipedrive – In the Sales Pipeline Course, Timo Rein, co-founder of Pipedrive, teaches you how to make more sales with exclusive advice and insights in 11 valuable lessons. Get ready to take your sales results to the next level with this step-by-step pipeline training.

With the above resources at their disposal, founders should have everything they need to elevate their sales teams’ capabilities and enable their business to perform more effectively in their market.