Crowdfunding strategies

Explore the transformative potential of leveraging collective enthusiasm to fund your innovative projects. Discover how to craft compelling campaigns that resonate with potential backers, learn to leverage them for growth and discover new initiatives to expand.

Articles and Reports

  1. Economics Observatory: “What is crowdfunding and how is it helping small businesses in the UK?This article provides a comprehensive overview of how crowdfunding has evolved and its impact on small businesses in the UK. It discusses the benefits of crowdfunding, such as faster turnaround times, lower barriers to entry, and the ability to gauge market interest.
  2. Top 10 crowdfunding platforms for UK startupsThis guide details the top crowdfunding platforms available to UK startups, segmented into rewards-based, equity-based, and P2P lending platforms. It includes insights into each platform’s strengths, fees, and suitability for different types of campaigns.
  3. 11 best crowdfunding platforms for startupsThis article lists the best crowdfunding platforms for startups, providing detailed information on each platform’s features, pros, cons, and pricing. It covers both rewards-based and equity-based options.
  4. Statista: Crowdfunding statistics and factsOffers up-to-date statistics and facts on the crowdfunding landscape, helping SMEs understand trends and market dynamics.


  1. CrowdcubeEquity-based crowdfunding
  2. Kickstarter Rewards-based crowdfunding
  3. IndiegogoRewards-based crowdfunding
  4. SeedrsEquity-based crowdfunding
  5. CrowdfunderRewards-based crowdfunding


  1. Crowdfunding Uncut – This podcast offers valuable insights into global crowdfunding strategies. It features interviews with successful crowdfunding campaigners and experts who share their experiences and tips on how to run a successful campaign.
  2. The Pitch by Josh Muccio – This podcast features real-life pitches to investors, including crowdfunding scenarios. It offers insights into what works and what doesn’t in pitch scenarios, which can be very useful for preparing a crowdfunding campaign.


  1. Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign – Ariel Hyatt shares her extensive experience in running successful crowdfunding campaigns. The book includes strategies for planning, launching, and managing campaigns effectively.
  2. The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals – Cliff Ennico focuses on equity crowdfunding, providing detailed information on how to raise capital through online funding portals. It includes legal and regulatory considerations specific to the UK market.
  3. Crowdfunding Basics In 30 Minutes: How to Use Kickstarter, Indiegogo, and Other Crowdfunding Platforms to Support Your Entrepreneurial and Creative DreamsMichael J. Epstein offers a concise introduction to crowdfunding, focusing on the major platforms like Kickstarter and Indiegogo. It’s designed to get you up to speed