b"Mercia asset Management PLc13Annual Report and Accounts 202101/02/03Strategic reportRaising our ambition: Mercia 20:20' Governance Financial statementsLooking forward, our aim is to continue to deliver value for all our stakeholders our employees, our investors, our investee companies, our shareholders and our communities. Our strategy is one of sustainable growth, acting as a responsible investor and a responsible employer. This philosophy is embedded in our business operations and is the backbone of our Environmental, Social and Governance (ESG) commitment.The need for connected capital to support UK SMEs is substantial and growing. Mercia, through its Complete Connected Capital solution, regional presence and support platform is uniquely positioned to significantly contribute to fulfil this critical need. This is why we have now set out the following targets for the next three years:Grow AuM by an average of 20% per annum over the next three years;Achieve average pre-tax profits of 20.0million per annum over the same three-year period.The achievement of these two new strategic objectives will deliver substantial total shareholder return and value for all our stakeholders.Responsible investor Responsible employerLocal presenceDisciplined investment processDiversity and inclusionwith ESG framework Training and developmentBusiness support; talentWellbeing support.development and local recruitment."